How selling on For Sale By Owner works

Create your free listing in minutes. You’ll add the essentials — address, price, property type, bedrooms and bathrooms — along with photos and a description that helps buyers picture themselves in your home. No card required and no commission, ever.

• Price with confidence. Use our sold price data to see what similar properties in your area have sold for, and the price comparison tool to sanity-check your asking price.
• Photos that sell. Bright, decluttered rooms shot in landscape perform best. You can upload up to the standard gallery size and reorder them any time from your dashboard.
• Floorplans and documents. Attach a floorplan and your EPC so serious buyers can do their homework before booking a viewing.

Start your free listing →

Once you publish, your listing appears instantly in property search and is matched against buyers’ saved searches — so the right people hear about it without you lifting a finger.

• Viewings on your terms. Open the availability slots that suit you. Buyers request a time, you confirm, and everyone gets an automatic reminder.
• Message buyers directly. Every enquiry lands in your inbox. Answer questions, share extra info, and build a shortlist of serious buyers — without a middleman re-phrasing what was said.
• Stay organised. Your dashboard shows saves, messages, viewing requests and offers in one place, so you always know who’s interested and what needs a reply.

When a buyer is ready, they submit a formal offer through the platform. You can accept, reject, or counter — and once terms are agreed, the sale moves into the legal stage.

• Guided conveyancing. Our sale tracker walks you step-by-step through the England & Wales conveyancing process, so nothing slips through the cracks between offer-accepted and completion day.
• Keep the full sale price. Because there’s no estate agent in the middle, every pound agreed in the offer is yours — minus only your solicitor’s fees and the usual disbursements.
• Complete and hand over the keys. Once contracts exchange and completion funds clear, the property is sold. That’s it.